LEOMINSTER, MA—The region’s designated Aging Service Access Point (ASAP), known for over 45 years as the Montachusett Home Care Corporation (MHCC), will now be known as Aging Services of North Central Massachusetts.

New name, new look, same mission of providing comprehensive information and quality services so that older people, individuals with disabilities, and their families are empowered to make personalized choices to ensure a life of dignity, safety, and respect.

“COVID-19 has been a marathon of getting through one heartbreak hill after another, the ASAPs throughout the Commonwealth were deep-seated in supporting our older adults.  Our work continues today to help those in need and those who have been socially isolated throughout the pandemic” said Secretary Elizabeth Chen of the Executive Office of Elder Affairs.   She added, “To undergo a rebrand of this magnitude during this tumultuous time is something to be commended.”

Lori A. Richardson, Chief Executive Officer of Aging Services of North Central Massachusetts stated how the community has embraced the changes.  “The new acronym of our name ASNCM also explains the foundation of our staff of Nurses and Case Managers. Inspired by the rolling hills of apple trees found at Sholan Farms of Leominster and Hollis Hills Farm of Fitchburg, each petal of the blossom in our logo stands for an aspect of support for our consumer and their families who are the focus of everything we do.  People – staff who are humbled to serve with integrity, Programs – the litany of quality services offered to meet personal needs, Power tools – effective utilization of funding and innovative technology, Progress – continuous quality for excellence, and Public – making sure comprehensive information is easily accessible.  Our vision of creating a better everyday life for older adults continues to blossom.”

Christine Dixon, President of Aging Services of North Central Massachusetts Board of Directors commented, “The important work and valued history of MHCC is rooted into the ASNCM rebrand- coining their new green ‘Gilmartin Green’ after Eleanor Gilmartin, MHCC’s founder and first Executive Director, ‘Kielty Pink’ after Margaret Kielty, MHCC’s founding President of the Board of Directors, and ‘Doran Blush’ after Monsignor John Doran, the agency’s longest serving board member of over 30 years.”

To learn more about the Aging Services of North Central Massachusetts—including programs and services being offered, ways you can donate or volunteer, or to learn more about this historic rebrand, please visit www.AgingServicesMA.org or contact David Ginisi, Chief Marketing Officer, at (978) 466-1571 or by email at dginisi@asncm.org.